Case study
Hype7
Independent energy-savings platform
Hype7 is an independent, free platform that helps Portuguese consumers and businesses pay less for electricity, with impartial tariff comparison, self consumption and solar guidance, e-mobility, and AI driven price alerts. It does not sell energy.
AI video presenters
Two presenters. No shoot, no studio.
We built two AI generated video presenters for Hype7, so a technical, hard to film subject could be explained on camera, every week, at a volume traditional filming could never match. Both presenters are fully AI generated.
(01) Selected samples
The work.
(02) The challenge
The problem, in plain language.
A valuable message that is genuinely hard to make appealing. Energy is a topic people find boring, confusing and full of jargon: contracted power, tariff cycles, time of use pricing.
No production capacity. Nobody internally had the time or the skills to make videos, carousels and quality content every single week.
The communication leaned technical and product focused instead of speaking to the real pain: the high bill, the confusion, the fear of overpaying.
§ 01
An editorial line that speaks to the bill
We take the dry subject and make it simple and human. Every piece starts from a customer question, "your bill looks complicated", "are you overpaying?", "what keeps consuming while you are away", rather than from a product feature.
§ 02
A fixed monthly plan, no gaps
Video, carousels and statics adapted to Instagram, Facebook and LinkedIn, shipped on a set rhythm. Hype7 never has to build an internal content team to keep the feed alive.
§ 03
Scale through AI video
Video presenters generated with AI let us produce a volume and rhythm that would be impossible, or extremely expensive, with traditional filming. Cost stays controlled while output stays consistent.
§ 04
Strategic scripts, professional edit
Each script is written for energy literacy, engagement and conversion, and edited to a professional standard. The goal is understanding that leads to action, not content that only looks good.